Trig, LLC

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Client: ZEISS

The ZEISS C-UVPROTECT tablet is a powerful, handheld, point-of-sale device that allows users to see the level of UV protection that various optical lenses provide. This clinical visualization tool allows customers to effectively compare the UV blocking capabilities of competing lenses as they view them, in real-time, on the tablet screen in order to make more informed purchasing decisions.

While most consumers are well aware of the threat UV exposure poses to skin, they are less aware of the potential damage UV exposure can have on eyesight. Industry leader, ZEISS, seeks to address this risk with their UV protective lenses and have developed crystal-clear lenses that actually provide sunglass-level UV protection. ZEISS approached Trig with the need to not only be able to communicate to their customers how a crystal-clear optical lense protects them from the sun but ZEISS also hoped to be able to visually show their customers the UV-blocking capabilities of their lenses.To meet this unique challenge, Trig reached out to long-time client Voxelight whose proprietary imaging technology can show in real-time where UV light is being blocked, and where it's not. This technology would provide the visual validation ZEISS sought to bring their customers. With the Voxelight technology in place, Trig's challenge for this project was then to encapsulate an all-in-one system of a tablet, camera, UV lights, and supporting electronics inside a compact and elegant envelope. It was also necessary to include excellent thermal performance and intuitive controls, all while embodying the sophisticated visual brand language of ZEISS’ celebrated product lineage. No sweat, right?

This project was unique in its pace. To meet the deadline for showing a fully-functional prototype at CES 2019, the team concepted, modeled, and facilitated the initial production of the C-UVPROTECT within 5 weeks—a blistering pace for any electronic device. After a lightning round of concept sketches to def


IDSA IDEA - Finalist ZEISS C-UVProtect 2020


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