In saturated markets, products must stand out to succeed. Kestrel, the pioneer in carbon fiber bicycles, had lost market share and needed to refresh their entire product line to reposition themselves as an industry leader. They turned to Anvil Studios to help create a new design language that would set their products apart in the crowded market place.
The result is a multi-award winning family of products that apply an iconic and memorable design language and embody Kestrel's legacy of aerodynamics and forward motion:
Kestrel 4000 LTD/Pro - introduced 2009
Kestrel RT1000 - introduced 2010
Kestrel Legend SL - introduced 2012
Chi Athenaeum GOOD DESIGN - 4000 LTD/Pro 2010, iF Award product design award - 4000 LTD/Pro 2011, reddot design award winner - 4000 LTD/Pro 2011, IDSA IDEA Silver - 4000 LTD/Pro 2011, IDSA IDEA Finalist - 4000 LTD/Pro 2011, IDSA IDEA Finalist - Legend SL 2013, Spark Transpo:Bronze - Legend SL 2013, Spark Transpo:Bronze - Kestrel Family 2013, Chi Athenaeum GOOD DESIGN - Legend SL 2013, IDSA IDEA Finalist - Legend SL 2014, Spark Transpo:Gold - Kestrel Family 2014, Chi Athenaeum GOOD DESIGN - Kestrel Family 2014