Ritual

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Education Stand

Context:

Propelled by state and local funding laptops and tablet devices were being introduced into schools and the market for accessories was rapidly expanding. Belkin was looking to gain market- and mindshare quickly.

Objective:

A viable product for the first launch needed to fulfill two strategic criteria: Solve a universal challenge of tablets into the classroom famously well and be extremely simple to rapidly hit the market.

Research in classrooms from K to 12 revealed the many challenges with introducing personal mobile devices into classrooms. One stood out:

Existing tablet stand cases were designed for grown-ups and did not work for the developing dexterity of kids. A simple stand could help children use their tablets more easily and reduce the interruption of valuable classroom time. A follow up product added storage to complete the family of stands.

What we did:

Contextual Research
Architecture Development
Industrial Design
Engineering Liaison



Design Directory


Build 2.11.0.0

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