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Education Stand


Propelled by state and local funding laptops and tablet devices were being introduced into schools and the market for accessories was rapidly expanding. Belkin was looking to gain market- and mindshare quickly.


A viable product for the first launch needed to fulfill two strategic criteria: Solve a universal challenge of tablets into the classroom famously well and be extremely simple to rapidly hit the market.

Research in classrooms from K to 12 revealed the many challenges with introducing personal mobile devices into classrooms. One stood out:

Existing tablet stand cases were designed for grown-ups and did not work for the developing dexterity of kids. A simple stand could help children use their tablets more easily and reduce the interruption of valuable classroom time. A follow up product added storage to complete the family of stands.

What we did:

Contextual Research
Architecture Development
Industrial Design
Engineering Liaison

Design Directory


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