Propelled by state and local funding laptops and tablet devices were being introduced into schools and the market for accessories was rapidly expanding. Belkin was looking to gain market- and mindshare quickly.
A viable product for the first launch needed to fulfill two strategic criteria: Solve a universal challenge of tablets into the classroom famously well and be extremely simple to rapidly hit the market.
Research in classrooms from K to 12 revealed the many challenges with introducing personal mobile devices into classrooms. One stood out:
Existing tablet stand cases were designed for grown-ups and did not work for the developing dexterity of kids. A simple stand could help children use their tablets more easily and reduce the interruption of valuable classroom time. A follow up product added storage to complete the family of stands.
What we did: