Our multi-disciplinary team covers all the bases: Graphic design, information architecture, human factors, systems engineering, and copywriting.
Thus, our interfaces are visually compelling, easy to use, and fully compatible with the relevant development environment.
And we can prototype or simulate anything.
Human Factors Analysis
Our specialists in human factors help you fit products to the physical and cognitive characteristics of product users.
We rely upon our large research library and methods such as task analysis, physiological measurement, and usability testing.
We have been pioneers in the trend toward more observational methods for understanding users. Thus we can show you how to supplement or replace focus groups with ethnographic field research, yielding insights into what users want and need that are richer and more accurate.
Our Ph.D. ethnographers don't just know a few buzz words, but bring a real ethnographic methodology to support product development.