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Simple Seed Packaging

Client: Gulf Pacific Rice

Gulf Pacific Rice knew the ropes when it came to packaging rice, but it was treading new territory when it came to producing and packaging their own organic goods. Capsule was called upon to create the name, language, and look for the new brand, thus Simple Seed was born. The naming was followed by packaging and web-site design as well as retail, all remaining true to their new brand strategy.

Team Members

Designer: Dan Baggenstoss, Creative Partner: Brian Adducci, Managing Partner: Aaron Keller


AIGA Best Packaging 0, Print Print Regional - Best Packaging 0


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