Formal Design AB


About Us

Formal Design is a recently established design company working within the fields of product design, product development and visual communication, with its bases in Stockholm and Gothenburg. While

Formal is new, our experience goes way back. Earlier in our careers we worked as senior creatives, mechanical engineers and project leaders at highly respected design agencies. We hold several innovative patents and our designs have won 10+ major design awards.

Formal Design AB and our subsidiary Formal Design Collective helps companies with strategy work, education and coaching as well as top quality product design, hands-on product development, brand identity, usability and interaction design.
We have helped clients ranging from Fortune-500-level companies, to startups and entrepreneurs.

Typical consulting projects may include:
• Training of your team
• Design Direction (your team does the work)
• Do-it-for-you complete design and product development services

Please contact us for more information:


  • Looft Industries (Looftlighter)
  • Visualeyes (Rayzer)
  • D-tec
  • Konstfack - University College of Arts
  • Crafts and Design
  • Lebeco and many more



Staff Size

Fredrik Goffhe Magnus Burgemeister


  • Industrial Design
  • Design Management
  • Strategic Consulting

Main Office

Formal Design HQ
Vasagatan 43 B, 2nd floor
Gothenburg, 411 37


Fredrik Goffhe
phone: +46 (0)760 64 84 00

Additional Locations

Location number 2

Formal Design Sthlm Kungsholms Strand 121, 4th floor
Stockholm S-112 33


Fredrik Goffhe
phone: +46 (0)760 64 84 00
Website: Comprehensive Design Dictionary

Design Directory


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