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Fellowes Branded Air Purifiers

Client: Fellowes

Fellowes AeraMax Air Purifiers are portable air purifiers for the home, office, or home office that capture 99.97% of airborne particles (pollen and other allergens, germs, dust mites, etc.) as well as removing odors and releasing ions. Distributed through major office-supply stores, the line raises the bar in this market for usability, interaction design, aesthetic style, and sustainability.

The appliances’ smooth lozenge shape has a purity of form that communicates cleanliness. Its seamlessness is uninterrupted by an intuitive touchscreen user-interface with enlarged, user-friendly icons and a quietly powerful blue, red, and amber palette. The devices include technical features that ensure a higher efficiency appliance with a better environmental impact than its competitors.


Awards

Appliance Design EID Silver 2014


Tags

Product Brand Strategy Product Branding Product Line Branding


Design Directory


Build 2.11.0.0

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