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Carlsberg EXPØRT

Client: Carlsberg

Carlsberg EXPØRT needed to reposition themselves as a premium beer from Denmark.
We elevated Carlsberg’s Danish provenance with a design system based on the national flag and an aesthetic style inspired by ‘hygge’; the Nordic philosophy of blending the warm and cool. It’s Danish design with premium beer cues: credible and crafted, simple and powerful, warm and cool.


Team Members

Spencer Buck, Laura Lancaster, Steven Yendole


Tags

branding Graphic design Packaging design Rebranding


Design Directory


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