This Is Folly


About Us

Make a big splash, not a big footprint. This Is Folly is a graphic design partnership that believes in mind over matter. Leveraging our Fortune 500 experience and skills, we seek out the big ideas and smart solutions that work for your business and the planet.

We specialize in naming, branding, corporate identities, creative strategy, sustainability consulting, sustainable design, branded environments, packaging, web site design, print collateral and packaging.

We've been lucky to have worked on a number of great brands and projects.
Our career clients and accounts include: Apple, Bluedog Design, B.T. McElrath Chocolatier, Center for a Sustainable Economy, Dayton's, ecoEnvelopes, ecoThynk, General Mills, Ikaati, Institute for Local Self-reliance, Marshall Field's, Medronic, Minneapolis Downtown Council, Neenah Paper, Prime Therapeutics, Station K, Target, Virgin, Vision Paper, the City of Saint Paul, the Preservation Alliance of Minnesota, the City of Owatonna, Minnesota, the Friendship Forest, Public Arts Saint Paul, and more.

And we've been lucky enough to have received some recognition over the years, for which we are infinitely grateful, including Communication Arts magazine, HOW magazine, Print magazine, AIGA, AIGA Minnesota Design Show of Excellence and Green Leaf Awards, American Corporate Identity, Creativity, Graphic Design USA, RAC RACie Awards and more.

We helped found the Master of Arts in Sustainable Design at the Minneapolis College of Art and Design (MCAD), an accredited post-graduate program for design professionals, marketers and entrepreneurs. All taught online, the program attracts students from around the country and around the world.

Each of our principles have over 20 years of experience in design and sustainability.


  • Green Business Network - Silver Certification
  • Do It Green! Minnesota Business Network
  • Minneapolis College of Art and Design
  • MCAD Sustainable Design Master of Arts Program Co-founder & Instructor
  • CERT program
DAThis firm is an adopter of the Designers Accord


  • Target
  • Bluedog Design
  • Currents
  • B.T. McElrath, Chocolatier
  • Minneapolis Downtown Council
  • Bario Neal
  • Station K
  • ecoEnvelopes
  • ecoThynk
  • Ikaati
  • Chicago Avenue Fire Arts Center
  • The City of Saint Paul
  • The Preservation Alliance of Minnesota
  • Public Arts Saint Paul
  • Digital River
  • Bluestem Heritage Group



Staff Size


This Is Folly


  • Graphic Design
  • Branding
  • Packaging

Typical Project Budget

Not Specified


We work for a range of clients including non-profits, start ups, small businesses, ad and branding agencies and Fortune 1000 and 500 companies. Budgets range widely depending on the services needed.

Location 1

4715 Pillsbury Avenue South
Minneapolis, MN 55419
United States


Holly Robbins
phone: 612-850-3903
Website: This Is Folly

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