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SKS-Germany Corporate identity

Client: SKS-Germany

SKS has manufactured bicycle accessories since 1932. As the new long-term design partner for SKS, and in cooperation with the company, we analyzed their brand, the products and their end-users for a strategic reorientation. The products serve three target groups: mountain bikers, racers and allroad cyclists. All points of contact with consumers must be focused on providing consumer-orientated clarity: which product is meant for me?
In order to achieve this target, an individual style guide was developed for the product lines. This style guide provides a starting point for product design, packaging, product graphics, website, catalog, advertising and sales.


Awards

Spaero sport GIO Award 2012, Shockblade II GIO Award 2012, X-Blade II GIO Award 2012, S-Blade GIO Award 2012, Spaero iF Award 2012, Diago iF Award 2011, Diago Reddot Award 2011, Raceday DDA 2011


Tags

Bicycle accessories Consumer Products Corporate Brand identity Graphic design Industrial Design Product Design


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