Pivot Design Group


About Us

We're in the business of creating exceptional experiences for people.

We use insight and design as strategic tools to build connections between people, services and organizations. Our design studio discovers, designs and delivers creative solutions to create pivotal moments between your audience and your brand.

We begin the process by talking to you in a discussion that we’ve coined the Compass Session. Here, we ask questions to gain insights on your organization and position in the market.

In the discover phase of the process, we let the needs of actual people — your key audience — inform the design. We do this by conducting competitive analyses of your domain and one-on-one interviews to establish a baseline for the design and to understand your key audience

As we move into the design phase, you’ll find our downtown Toronto studio willed with whiteboard sketches and wireframes as our team collaborates to develop the solution.

It’s a collaborative, iterative process, and you’re involved throughout.

Finally, after testing and validation, we’re ready to deliver the design solution and provide you with continuing and on-going support.

We call it design quality assurance.

The right social media communications can enable you to generate a broader reach while finding a direct line to your target audience. Using our Informed Design process to build Design Evidence, we involve both target audiences and project stakeholders in a collaborative design thinking process.

By learning about your audience we take a people centric approach to social media.



  • Association of Registered Graphic Designers (RGD)
  • The Society of Graphic Designers of Canada (GDC®)
  • Design Research Society
DAThis firm is an adopter of the Designers Accord


  • University of Toronto
  • Amnesty International
  • Canadian Breast Cancer Foundation
  • Canadian Cancer Society
  • Daily Bread Food Bank
  • Kids Help Phone
  • KPMG
  • Morneau Shepell
  • Opentext
  • Canadian Partnership Against Canada
  • Thomson Reuters
  • Elementary Teachers of Toronto
  • Canadian Digestive Health Foundation
  • Autodesk
  • TD Canada Trust
  • Flakeboard



Pivot Design Group


  • Interaction Design
  • Graphic Design
  • Research

Typical Project Budget

Not Specified

Main Office

187 King Street East
4th Floor
Toronto, ON M5A1J5


Ian Chalmers
phone: 416.203.1660 x14
fax: 416.203.6770
Website: Pivot Design Group ian@pivotdesigngroup.com

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