CLIENT: VC Family Estates
PROJECT: VC Family Estates produces premium wines in their vineyards throughout Chile and Argentina. Argentina has become synonymous with the best Malbecs over the last decade and VG was beginning to leverage this positive association.
WHAT WE DID: designojo was tasked with creating a brand identity and the packaging for their new Malbec. We worked with VG’s agency to create a brand, which reflected the adventurous and non-traditional spirit of Argentinean wines. Ruta 22 was the result.