studioFAR - soft goods design firm

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About Us

Established in 2009, studioFAR is an independent design house based in the Mission district of San Francisco. Directed by Fernando A. Robert, we help companies translate ideas into desirable products. With an arsenal of design resources behind him, studioFAR provides industrial design services with a strong focus in soft goods + footwear.

soft goods design firm, soft goods designer, soft goods industrial designer, technical soft goods design, wearables, backpacks, daypacks, messenger bags, shoulder bags, luggage, travel goods, bags, duffels, camera bags, accessories, totes, shoes, footwear, laptop sleeves, etc.

Our clients include Aether Apparel, AMPL, Kulkea, Pelican Products, Chrome Bags, APG, and Slappa. We've also contributed on projects for Reebok, Teva, DLO, Pediped, and Red Wing.


  • Pelican Products
  • Slappa
  • Chrome Bags
  • Kaces
  • Reunion Blues
  • The Shrine
  • Aether Apparel
  • Kulkea
  • Ampl-Labs



Staff Size


studioFAR - soft goods design firm


  • Industrial Design
  • Fashion/Apparel
  • Strategic Consulting

Typical Project Budget

Not Specified

Location 1

360 Langton St.
Suite 205
San Francisco, CA 94103
United States


Fernando A. Robert
phone: 415-932-9703

Additional Locations

Location 2


Design Directory


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