Ybá Ko'ara is a Tupi-Guarani word meaning "Fruit of the tree of the day",
name chosen by an importer of Brazilian products in the United States of
United. To develop brand design, packaging and website, the Americans
decided to seek an office in Brazil to design a brand that
transcend the vitality and quality of a genuinely Brazilian product.
The choice: BHZ Design. We developed an identity that
elements of the Tupi indigenous culture together with the perception of the