Lake Effect Design


About Us

With over 15 years of unique work experience, Lake Effect understands branding and identity as one of the most precious assets and advantages to a company. Understanding brand, how it is developed and applied are of the utmost importance in today's business environment. We tailor each project specifically to the individual client and provide a solution that best addresses their needs.

Lake Effect has completed a variety of successful projects in Industrial, Graphic, and Digital Design. We think conceptually and communicate creative strategies across a broad range of disciplines. We have collaborated with multi-disciplinary teams on a global scale to create thoughtful learning opportunities, rich interactions, and delightful experiences.

Our experience in Product Design offered the opportunity to design and develop innovative lacrosse and hockey equipment, footwear, and accessories. It provided the experience of working closely with overseas staff and factories to ensure proper materials selection, manufacturing methods, and product quality.

We have had the privilege of working with a number local clients to create unique identities, promotional materials, packaging, and signage.


  • Atwater Brewery
  • Boyne Country Sports
  • CPR 4 Michigan
  • The Detroit Beer Co.
  • Hawaiian Tropic
  • Lockhart's BBQ
  • Moncur Associates
  • The Motorcycle Lawyer
  • The Royal Oak Brewery
  • SMZ Advertising
  • SnoLoha
  • Ford Motor Company
  • Lincoln Motor Company
  • Imagination



Lake Effect Design


  • Branding
  • Graphic Design
  • Industrial Design

Typical Project Budget

less than $10,000

Main Office

214 Austin Avenue
Royal Oak, MI 48067
United States


Joseph Gabry
phone: 12483456817

Social Media


Design Directory


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