Funnel Incorporated


About Us

Funnel Incorporated is an information design firm that makes the complex clear through the creation of infographics, icons, maps, charts and instructions. An infographic takes a concise visual approach to solving a communication problem by distilling complex or large amounts of information into a visually-arresting graphic.

Infographics have high utility to work across a variety of mediums, including: PPT presentations, trade show exhibits, web sites, collateral, training, annual reports, press kits, direct mail and wayfinding.

We work directly with corporations and editorial departments or collaborate with a firm's existing advertising, interactive or public relations firm. Our backgrounds in illustration, graphic design, branding, marketing and public relations ensure our work is on brand and unique to an organization's mission, voice and look.


  • Illustrated Gold Media Lion Cannes 2004


  • Eastman Kodak
  • SC Johnson & Son
  • Newell Rubbermaid
  • American Girl/Mattel
  • Dr. TATTOFF Laser Hair & Tattoo Removal
  • CRN Magazine
  • Harvard Magazine
  • Ogilvy PR for Snap-on
  • Crispin Porter + Bogusky for Molson Beer
  • Burger King
  • Mini
  • VW and Hill Holiday for Dunkin' Donuts



Funnel Incorporated


  • Graphic Design
  • Marketing & Communication
  • Interaction Design

Typical Project Budget

less than $10,000

Main Office

PO Box 628065
Middleton, WI 53562
United States


Lin Wilson
phone: 608-828-0280

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