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About Us

We combine strategy, design, and engineering to create beautiful product experiences.

Our process is about the essentials done right. We learn about the consumers’ desires, observe their actual behaviors and determine their unmet needs. Through this approach, we discover opportunities that we then develop into products with clear and meaningful benefits. All along, we never forget the details. We engineer our customers’ products while keeping in mind their price point, schedule and manufacturing capabilities.

Our experience spans a broad range of industries including housewares, home healthcare products, medical devices, hardware tools, childcare products, and office furniture and consumer package goods.

Pensa was founded in 2005 by Marco Perry and Kathy Larchian. The office is located in Dumbo, Brooklyn.

Please contact for business inquiries.


  • Good Design Chicago Antheneum 2010
  • Gold Spark 2010
  • IDEA Finalist IDSA 2011
  • Medical Design Excellence Award UBM Canon 2008
  • Appliance Design - Gold EID 2010
  • Good Design Chicago Antheneum 2007
  • Good Design Chicago Antheneum 2009


  • IDSA
  • DMI
  • APDF
DAThis firm is an adopter of the Designers Accord


  • Panasonic
  • Chobani
  • Samsung
  • Pepsi
  • Playtex
  • Goal Zero
  • OXO International
  • Mr. LongArm
  • Johnson and Johnson
  • McDonalds
  • SimpleHuman
  • Steelcase
  • M2Pets
  • Topps
  • Energizer Personal Care
  • Humanscale
  • Hartz
  • BiC
  • Copper Development Association
  • Pfizer
  • Dorel Juvenile Group
  • Motorola Solutions
  • Kaz
  • Graco
  • Labnet
  • Visual Graphics Systems



Staff Size




  • Industrial Design
  • Research
  • Engineering

Typical Project Budget

$100,000 - $500,000

Main Office

20 Jay St.
Suite 800
Brooklyn, New York, NY 11201
United States


General inquries
phone: 718-855-5354

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