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Client: Braun

An immersive activation

We breathe life into the values of forward thinking brands to deliver greater audience engagement.

FOIL is a 20-metre-long undulating ribbon of 50,000 independently articulating metallic elements that scatter light in a constant rippling motion, transforming and responding to the traditional gallery space. It was commissioned by Braun as one of the London Design Festival Installations for the Tapestry Gallery at the V&A.

Inspired by the precision engineering of the Braun shaver head, FOIL was used as a tool to activate the new Braun Series 9 Shaver launch with an accessible and immersive experience for the viewer.


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