Pretty much everyone had a Schwinn bike as a kid. This iconic brand also makes an entire line of biking parts and accessories, but these products just weren't getting the attention they deserved. Capsule came to the rescue, giving the packaging an entirely new look and feel that played up Schwinn's cool vintage factor. The research conducted confirmed that this was the right move. Consumers really loved that the packaging evokes memories of cruising down the cul-de-sac on a sweet Schwinn, throwing water balloons at Mrs Jones' prized peonies.