TDK is more than just electronics, it's the brand that taught us to love music. Besides just making great cassette tapes, they've been linked by an entire generation to the experience of sharing and listening to music. But a decade of diversification had fragmented their brand, obscuring its consumer focus and leaving its potential for meaning untapped.
To revitalize this icon, Ziba proposed a new line of gear that focuses tightly on the act of listening. By combining analog and digital technologies, we helped create five entries in the 2011 Audio Line that bridge the gap between warmth and precision--a gap that's widened in the digital age, and one that TDK is uniquely poised to fill.