Principal Design LLC


About Us

Principal Design is an Innovation focused Product Design and Development Company.

With almost two decades of Product Design and Development experience, Principal Design discovers new value and stewards your innovation project from product to platform, and from platform to brand. We are creative professionals that value entrepreneurship and human centered design. We’re a lean and agile team of professionals, capable of scaling to support your new product and platform initiatives with unmatched creativity and attention to detail.

Design Planning

Discovering new and actionable opportunities for your market or product launch, we work with agility to gather the best research to inform our efforts. Reducing risk, creating value, and maintain project scope and timing.

Design Thinking

Balancing exploration with execution we employ a proven five-step design process to discover opportunities and define action. We create smart solutions that reduce risk, increase value, and establish marketplace advantage.

Design Doing

With world-class tools, techniques, and talent, Principal Design offers professional Product and Industrial Design Consulting Services. From Concept Sketching to Prototyping, full- service or á la carte, we provide the material for success.


  • Finalist IDEA 2013
  • Gold ADEX 2010
  • Platinum ADEX 2009
  • Silver ADEX 2008
  • Exhibitor Deceptive Design 2008
  • Corporate Innovation Leadership Award MLPI 2008


  • IDSA


  • Anonymous
  • Kohler Asia Pacific
  • Wrapsense
  • Stack-On
  • Transparent Container Corp
  • FXNL Fitness
  • Chiron Designs
  • Glyder



Staff Size


Principal Design LLC


  • Industrial Design
  • Strategic Consulting
  • Design Management

Typical Project Budget

$10,000 - $25,000


Connect with us and discover more

Austin Office

512 E 42nd st
Austin, TX 78751
United States


phone: 5122008787
Website: United States

Design Directory


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