Bonnie Powers is a strategic consultant serving emerging design firms, brand consultancies and consumer clients.
I evaluate where you are today and what you’re saying, where you want to go and how to get there. I facilitate the development of positioning and brand voice, identify and assess business development opportunities + execute related strategies, help you create infrastructure, lend insights to proposals and promotional materials, serve as an executive level partner, coach and director, as well as leading and galvanizing teams, providing a sense of place and inspiration.
20+ years as a cultural creative with branding, consumer insights and campaign development experience across food, beverage, spirits, wellness/nutrition, beauty and fashion industries.
I dig in with you to understand the challenges you’re facing, asking the right questions of the business and grounding our work in an understanding of human behavior with all of its personal nuances and cultural influences. We assess the stories already in the marketplace and find your brand’s ownable whitespace. It’s not linear or static. And it takes brave thinking to fuel imagination. The goal is to uncover that just right brand strategy and brand idea and with a team of creatives, craft a personality that helps it transcend and have ripple effects in its category. I’m also a connector and can help with agency search, reviews and stewarding the process of aligning with new creative agencies.