HS Design

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About Us

HSD believes the future is based on teamwork across many disciplines and collaboration with multiple industries. HSD delivers innovative results through our unique ability to partner in development and combine creativity with end users’ needs and manufacturing implementation. HS Design offers a variety of services specifically aimed at aligning user needs to new ideas and technology to bring them to market quickly.

HSD’s user-centered product design approach combines researchers, human factors engineers, designers, engineers, marketing and manufacturing experts to create a team specifically tailored to an individual client’s needs. Our team combines upfront contextual research, human factor testing, and conceptualization to understand and validate user needs. From there, we design, engineer, prototype, and test until we’re confident the design is ready for introduction and meets regulatory requirements. This collaborative effort combines the needs of both end users and suppliers—resulting in award-winning products that exceed customer expectations, stimulate the market, and create a better customer experience.

In recent years, the HSD value proposition has focused on the humanization and multi-faceted integration of groundbreaking technology to solve complex problems. By acknowledging the individual nature of each program, HSD can customize the design process to maintain each client’s need for innovation and brand recognition, while increasing a product’s speed to market.

HSD has produced over 400 successfully designed products and has been recognized as a leader in Medical and Life Science product development. An award-winning portfolio of surgical tools, diagnostic instruments, delivery devices, and consumer healthcare products showcases the firm’s wide range of clients, including both Fortune 100 firms and emerging new ventures. HSD has established itself as one of the leading medical device development firms in the country.



  • IDEA Gold IDSA 2002
  • MDEA Award UBM 2004
  • MDEA Award UBM 2006
  • MDEA Award UBM 2007
  • Best of Innovations CES 2007
  • IDEA IDSA 2008
  • Best of Innovations CES 2008
  • MDEA Award UBM 2009
  • Best of What's New Award Popular Science 2009
  • STAR (Superior Technology Award Recipient) TV Technology Europe 2012
  • MDEA Bronze UBM 2012
  • MDEA Silver UBM 2012
  • MDEA Finalist UBM 2013
  • MDEA Bronze UBM 2013
  • Core77 Notable Design Award Core77 2016
  • Pfizer Open Innovation Challenge IPI 2017
  • International Design Award Gold IDA 2017
  • MDEA Reader's Choice UBM 2017
  • Core77 Notable Design Award Core77 2017
  • IDEA Gold IDSA 2017
  • European Product Design Award Gold EPDA 2018
  • IDEA Silver IDSA 2019


  • IDSA
  • APDF
  • AAMI
  • PDMA
  • HFES
DAThis firm is an adopter of the Designers Accord


  • Fortune 100 through new venture start-ups.
  • GE
  • Pfizer
  • Canfield Scientific
  • Medtronic
  • Bard
  • BD
  • Siemens
  • Ethicon



Staff Size


HS Design


  • Industrial Design
  • Research
  • Engineering

Typical Project Budget

Not Specified


906 Mt. Kemble Ave
Morristown, NJ 07960
United States


Joe Masci
phone: (908) 234-2331
fax: (908) 234-9706
Website: hs-design.com info@hs-design.com

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