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General Admission Menswear

Client: General Admission Menswear

General Admission is a menswear brand and retailer founded by Gavin Dogan and Dooma Fahrenfort. In August 2015, They opened their flagship store at Los Angeles’ Venice Beach. We helped the brand refine their visual identity as well as design and develop their website. General Admission houses a collection of brands that represent coastal California lifestyle, mixed in with a “Rumor’s” blog featuring original content about California art and culture.

The website mixes two worlds: bad-boi sensibility with the clean and functional e-commerce experience. The brands General Admission distributes have an opinion and a point of difference — punk-rock, California classic, clean cut with a pinch of attitude. General Admission also designs their own clothing. Their silhouettes are timeless and the fabric is comfortable. Pieces design and distributed by General Admission are made for that West Coast lifestyle.


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California ecommerce fashion Lifestyle losangeles Menswear shop Store UX/UI website


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