Chen Design Associates

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Creative (un)Blocks promo

Client: Neenah Paper

// naming
// design
// illustration
// copywriting
// website

CDA partnered with Neenah Paper Inc. to conceptualize, design, illustrate, write, and develop Creative (un)Blocks, a new paper promotion for Neenah's Environment Paper line.

The 8x10 inch sized paper promotion breaks into four smaller books, each representing the various environments where designers find themselves immersed during the day. Using visual and copy prompts on nearly 150 pages, the books explore these environments and ways for designers to push through their creative blocks:

> Study: Researching the who, what, where, when and why of a project
> Play: Exploring new perspectives when creating
> Connect: Communicating with others in new ways
> Make: Turning a new idea into a tangible masterpiece

“Creative (un)Blocks is pure inspiration,” said Tom Wright, senior director of advertising and design for Neenah Paper. “Not only can it guide you out of an idea slump, but it shows you how premium post-consumer recycled colors, textures and weights can be an inspiring and foundational part of the creative process.”


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