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Rice Packaging System

Client: Gulf Pacific Rice

Rice has become a commodity product. Capsule's client Gulf Pacific Rice wanted packaging that gives this essential food the credit it deserved. Our illustrator took inspiration from the myriad cultures that rely on rice as a staple part of the diet, creating beautiful artwork unlike anything else you'll see in the rice section of the grocery store. The jewel-toned color palette is also highly unique to the category.

Team Members

Managing Partner: Aaron Keller, Creative Partner: Brian Adducci, Art Director: Dan Baggenstoss, Illustrator: Alyssa Strand

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