About Us

aruliden is a brand strategy and product design consultancy formed by Rinat Aruh and Johan Liden in 2006 to bridge the gap between design and marketing.

Our team includes a variety of backgrounds and nationalities–heck! we speak a total of eight languages as a group and more importantly generate some great work collectively. Like any good game, design is no solo sport.

We think big while staying small and start our process by designing a strategic framework. A framework that is inspired by a simple is better approach because “Making things complicated is easy. Achieving simplicity is tough.” – Bruno Munari


  • ADC Cube – Bronze Art Directors Club 2014
  • American Packaging Design Award GDUSA 2014
  • Fashion, Beauty, and Health – 2nd Place The Dieline Awards 2014
  • IDEA – Gold, Tools at Schools Collection IDSA 2012
  • Good Design Award – Fishscape Good Design 2011
  • Good Design Award – Tools at Schools Good Design 2011
  • Core77 Design Award – Tools at Schools Core77 2011
  • Silver, Puma PT3 Pentawards 2009
  • Bronze, Q Tonic Pentawards 2009


  • Newell Rubbermaid
  • Motorola
  • Lacoste
  • Puma
  • Kiehl's
  • MAC Cosmetics
  • Panasonic
  • Oscar de la Renta
  • Microsoft
  • LG
  • Moen
  • BMW





  • Industrial Design
  • Branding
  • Graphic Design

Typical Project Budget

Not Specified

Location 1

30 West 24 Street
9th Floor
New York, NY 10010
United States


Rinat Aruh
phone: 212-463-0286

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