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SWYP: See What You Print

They say simplicity is brilliance…and so we set out to simplify a clunky, complicated, and often-wasteful printing process through design, utility, and efficiency. The result: SWYP (See What You Print) – a radically simple concept for printing.

While many companies believe innovation means adding more features, we believed innovation could come from better core features. As we started to rethink the printer, our guiding design principle to this stagnant and overlooked peripheral was radical simplicity.

The concept we landed on was a large, 1:1 scale touch-screen, giving the user the ability to see and manipulate the finished result—before it was printed.


Braun BraunPrize Genius Award 2012, IDSA IDEA Award 2012, IXDA IXDA Award 2012


Printers, productivity, industrial design

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