Plasmatic Concepts is a loose collaborative of designers from many fields. It is spearheaded by David Hartwell, a graphic designer, and architect Sarah Lorenzen. We believe in speciation, not specialization. We believe in embracing our diversity and latitude of thought. We make films, work for TV, build structures, create websites, and study the built environment. A multi-displinary design approach makes total sense to us though it is sometimes a tough sell to an outside world in love with specialization.