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PARC Innovation Exhibit

Client: PARC, A Xerox Company

An exhibit was designed for PARC, the legendary center for technology innovation and R&D in Silicon Valley. Many of PARC's key breakthrough innovations— including the Laser Printer, the personal computing workstation (including the mouse, icons, and “windows”), and the development of Ethernet—needed to be showcased within the space. However, it was also essential that the research center's current endeavors be highlighted as well. To achieve this balance of showcasing the past and the future, historic artifacts were placed on top of clean, contemporary platforms, while bold graphics, videos, and interactive ipad presentations on custom designed stands detailed the ongoing innovation taking place at PARC.

Team Members

Erik Schmitt, Julio Martinez


branding Exhibit Design Graphic Deisgn

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