CBi China Bridge


About Us

CBi China Bridge is an insight-based innovation consulting firm based in Shanghai. We collaborate with our clients to help them find their “next” by discovering, developing, designing, and implementing new products, services, and experiences.

We work with clients of all sizes - from small startups to large multinational and Chinese companies - and help them grow their businesses through innovation, on small or large scale, and incrementally or through new business models.

Our multi-disciplinary and multi-lingual team combines Eastern and Western thinking and comes from diverse backgrounds and industries. We love to solve complex problems by combining both design and business consulting approaches.

For more than 11 years leading organizations have come to us when there is a need to “Innovate & Design Their Next” at brand, product and service levels in China. We work together with them, discovering their opportunities for growth, defining actionable strategies, and designing innovative solutions that deliver holistic brand experiences. We don’t stop at solving the needs of consumers but also cater to the requirements and capabilities of the business.

Our core services include:

- Service and Experience Design and Innovation
- Brand Insights & Innovation
- New Concept Development



  • Samsung
  • China Telecom
  • Little Swan GoodBaby
  • Hisense
  • Plan Design
  • vtech
  • visteon
  • Philips
  • Toyota
  • Midea
  • Li-Ning
  • Hitachi
  • Panasonic
  • Lenovo


August 2003

CBi China Bridge


  • Research
  • Design Management
  • Strategic Consulting

Typical Project Budget

$50,000 - $100,000

Main Office

359 Kangding Road
Shanghai, Shanghai 200040


CBi Management
phone: (86) 21 5059 6066
fax: (86) 21 5059 6866
Website: CBi Home Page info@shcbi.com

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