About Us

Twisthink is a value-added partner helping companies bring new ideas and products to life that their customers desire – by leveraging strategic insights, applying intuitive design and relevant technology. Our work reinvigorates the people we engage, the products they make, and their bottom-line profits – guaranteed.

We are a team of right-brain and left-brain thinking who specialize in unlocking business potential. We are a thoughtful assembly of strategists, designers, creators, engineers, and optimists that are not content with the status quo. We believe that problem-solving is an underrated skillset and that all companies can escalate their game with an objective outside perspective that can infuse needed excitement in product lines as well as company culture.

We see what's possible - and build what's next - so companies can deliver what's valuable to their customers. Together, we change how people experience and engage with what our clients produce. We help create what hasn't been created. We nudge them to dream big and recognize the importance of iteration to build something truly different. We apply new technology to unwired and analog things. But we do it only when value is the output.

With the hearts to serve and partner with others, we embrace the difficult challenges that only collaboration can achieve. Beyond the value of what we deliver (new strategies, solutions, products, revenue growth) the why is our motivator. From legacy companies looking to reinvigorate product lines to startups looking to disrupt the status quo, we know that everything we do is rooted in human relationship. By always putting people first, embracing the collective thinking and ideas of the team, and realizing the power in asking what if. We consider it a privilege to walk alongside companies to solve their biggest challenges and then look up as they reach new heights.


  • Gold Professional SPARK 2011
  • IDEA IDSA 2011
  • Silver Professional SPARK 2007
  • Pinnacle ASFD 2007
  • IDEA IDSA 2013
  • IDEA SPARK 2008
  • Green Good Design The Chicago Athenaeum 2009
  • Silver Professional SPARK 2007
  • Silver Award Appliance Magazine 2008
  • Bronze Award SPARK 2012
  • Award Finalist Housewares Design 2013
  • Award Finalist Housewares Design 2014
  • Bronze Edison Award Kitchen Bath & Wellness 2014
  • Honorable Mention Red Dot 2014
  • Award Finalist IDEA 2014
  • Innovation Award New Equipment Digest 2016
  • German Good Design Award German Good Design 2015
  • Bronze Professional IDEA 2015


  • IDSA
  • DMI
  • IEEE
  • Texas Instruments
  • Zigbee
  • Microchip
  • Silicon Labs
  • Digi International
  • Sigma / Zensys
  • twistHDM
  • AvidaSports
  • Bissell
  • BorgWarner
  • Cascade Engineering
  • Chervon
  • Crestron
  • Crown
  • Dow Corning
  • Faurecia
  • Flexco
  • Flow Rite
  • Gentex
  • Harley-Davidson
  • Haworth
  • Herman Miller
  • Hubbell
  • IBEX
  • Ingersoll Rand
  • ITW
  • Johnson Controls
  • JR Automation Technologies LLC
  • Leviton
  • Logitech
  • Magna
  • Medtronic
  • Methode Electronics, INC
  • Microchip
  • Milliken
  • Milwaukee
  • Morey
  • Neogen
  • Nortek
  • Philips
  • Ranir
  • Schlage
  • Snap On
  • Spectrum Health
  • State Farm
  • Steelcase
  • Stryker Instruments
  • Stryker Medical
  • United Technologies
  • Verizon
  • Whirlpool


  • Whirlpool
  • Crown Equipment
  • Steelcase
  • Ingersoll Rand
  • Dow Corning
  • Stryker Medical
  • Spectrum Health
  • Leviton
  • Avidasports
  • Haworth
  • Herman Miller



Staff Size




  • Industrial Design
  • Strategic Consulting
  • Interaction Design

Typical Project Budget

$50,000 - $100,000


Twisthink works exclusively in a fixed fee manner. We plan a project by phase with fixed budgets per phase. The cost range per phase varies from $20,000-$200,000.

Main Office

43 East 8th Street
Suite 250
Holland, MI 49423
United States


Kaitlyn Marsman
phone: 6163937766

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