We are a Paris-based global design agency (a company of the BETC EURO RSCG/Havas Group). We are strategists, designers, architects, semioticians, craftsmen, etc.
We are a tribe of 30 that is organized into three areas of expertise: Strategic Consulting, Creation, and Implementation.
Our major areas of focus are:
Brand & Business Globalization
Brand & Offers Premiumization
Product & Services Innovation
Company Culture Transformation
We desire to create archetypes and icons using a holistic design approach that includes the following elements:
We design for people and brands using a dual work approach that blends strategy and creation. We have developed an original methodology based on a mix of the Social Sciences (sociology, anthropology, and semiotics) and marketing, in which design is considered to be a language that tells stories and legends through an interweaving of concepts and anecdotes.