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Client: Compass

Compass approached Capsule with the opportunity to bring a DVD burner to the soon-to-be commodity market of DVD burners. With competitors like Sony, TDK and HP in the category, it was a daunting task to take on such marketing giants. The category of DVD burners and memory devices was fraught with competitors using nothing more than a photo of their product on the front of a package - not very innovative or compelling. We saw an opportunity to connect with a younger generation of shoppers who wouldn’t be interested in the big brands but would be looking for a product that fit their lifestyle and personality.

Brand strategy, naming, identity and packaging design.

Team Members

Managing Partner: Aaron Keller, Creative Partner: Brian Adducci

Design Directory


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