White sur White | Cyrille Najjar


About Us

White sur White, a multi-disciplinary design and innovation agency sitting at the intersection of architecture, technology, and materials. Headed by Cyrille Najjar, he is a graduate of the Royal College of Art, UK, under the tutorship of Ron Arad with a double Masters degree in architecture and industrial design. In 2008-2012 he held the position of Professor at the Académie Libanaise des Beaux-Arts (ALBA) in Beirut.
Designers of unconventional structures and musical instruments, White sur White has also been heavily involved in the reinvention of vehicles for limited mobility users and smart furniture. Immersed in renewable energy-based products for the masses, and specifically for crisis-based refugees. White sur White has been developing patents and technologies worldwide. Among its clients are L'Oréal, Yamaha, EADS, Artemide, Unilever, Mothercare. Prizes encompass Design for our future self award and Helen Hamlyn research center award.



  • 1st prize in IOT IEVD 2015
  • 1st prize, Innovation and Business UKLTH 2015
  • Winner Yamaha 2007
  • Winner Helen Hamlyn Center 2008
  • Finalist Design for our futur self 2008


DAThis firm is an adopter of the Designers Accord


  • Mindshare
  • Media Insight
  • Komida Group
  • Element C2
  • Yamaha
  • Starbucks
  • Sita
  • Unilever
  • Mothercare
  • Beit Misk
  • Zardman
  • L'Oreal
  • Altium



Staff Size


White sur White | Cyrille Najjar


  • Industrial Design
  • Architecture
  • Strategic Consulting

Typical Project Budget

$50,000 - $100,000

White sur White LTD.

71-75 Shelton Street, Covent Garden
London, WC2H 9JQ
United Kingdom


Cyrille Najjar
Website: White sur White checkourwebsite@wsurw.com

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