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Human grade, freshly cooked dog food right to your door.

Client: Ollie Pet

Ollie is a healthy and delicious new take on dog food, offering pups nationwide freshly cooked, nutritionist designed recipes made with the best ingredients and customized portioning - all delivered right to the customers' door.

New Ollie users simply create a profile for their dog on the website, choose from a range of recipes & meal plan options and receive their regularly scheduled deliveries in insulated boxes ready to be unpacked and served to hungry best-friends.

MTWO functioned as an extension of Ollie's team for the duration of the project. We worked to decipher the meaning behind the behaviors and needs of dog owners before developing comprehensive delivery, packaging and serving systems along with providing logistics support through launch. MTWO also designed exciting custom assets for Ollie's experiential engagements and media events.

Since launch in October of 2016, Ollie has enjoyed a fantastic response by healthy dogs, happy humans and media outlets alike.

Team Members

Michael Schafler, Mads Hansen


3D & 2D CAD Branding & Identity corrugated paper boxes direct to consumer dog dog food Experiential Design Packaging design Packaging Design & Production Research & Strategy starter kit Startup Concepts styling concept user centered design

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