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Moblie IT

Client: Office Depot

The Mobil Workmate was developed as result of an unmet consumer need. The ability to cater to the mobile worker who needs an “office on the go”. This was a completely new product category in mobole office organization space, which had a small introduction, but has had huge impact.

The “Mobil IT” brand was developed around the success of the mobile workmate, which focused on the “mobile warrior”. A tech-savvy group of business professionals who spend a lot of time traveling. Products included in the line: Laptop sleeves, messenger bags, briefcases, laptop bags, backpacks, wheeled luggage, pilot cases, flash drives, hard drives, external battery power supplies, speakers, USB hubs, cable management, and related tech devices

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