Sprout developed a branding strategy to take the family-made syrup from the mountains of Vermont to e-commerce, specialty food stores, gourmet markets, and craft food businesses across the Northeast. The team designed a logo and identity to capture the old school authenticity of Old City Syrup. A full style guide was also produced to maintain consistency and brand standards across print materials, packaging, the web and social media.
Sprout also designed the Old City Syrup website and e-storefront with ease-of-use and clean, simple aesthetics in mind.
