We believe the opportunities to improve our world are tremendous. The Youngblood Group is an unusual consultancy dedicated to rethinking and redesigning pivotal products, services, and systems in our lives. We exist for one reason – to create the brightest possible tomorrows for our people, our communities, and our planet.
We specialize in design research, strategy, and innovation that leads to meaningful, sustainable solutions. Our areas of expertise include:
Creative ideation workshops
Ethnographic and observational studies
In-depth interviewing and group moderation
Our track record spans a wide range of industries in for-profit and not-for-profit spaces, including:
Food and nutrition
Health and healthcare
Technology and telecommunications
Public transportation and automotives
Financial literacy and financial services
Lifestyle and entertainment
Public policy and public services
The Youngblood Group is a project led by Mike Youngblood, a cultural anthropologist working at the nexus of social science and human-centered design. He believes that meaningful, sustainable solutions are only possible when we engage and empower end-users and community stakeholders as co-creators. Mike is a frequent speaker in the fields of anthropology and design. He has taught at the School for International Training, The Maryland Institute College of Art, The UC-Berkeley Haas School of Business, and the Hasso Plattner Institute of Design at Stanford University.