The Principals

Website

About Us

Established in 2012, The Principals are an experimental design studio balancing utility with a universal sense of wonder. The studio's focus ranges from the very small to the very big, always with the ultimate ambition of expanding our understanding of the world and fostering deeper connections with our environment.

http://www.theprincipals.us


Awards

  • Best in Show-Accent on Design NY Now 2014
  • Finalist-Architecture+Collaboration A+ Awards 2015
  • American Design Hotlist Honoree Sight Unseen/Herman Miller 2013
  • Firm To Watch Architectural Record 2016
  • Next Progressives Architect Magazine 2016
  • Gold Lion in Sound Design Cannes Lion 2016
  • Silver Lion in Digital Installations Cannes Lion 2016
  • Silver Lion in Spatial Brand Experience Cannes Lion 2016

Affiliations

  • AIA
  • IDSA

Clients

  • Everlane
  • Miguel Antoinne
  • Moma PS1
  • The Feast
  • The Worlds Best Ever
  • Guild Studio
  • Sight Unseen
  • Creatures of Comfort
  • Zumtobel
  • Politecnico di Milano
  • Bonnaroo Music Festival
  • Billy Reid
  • Urban Garden Center
  • Case Development
  • D-Ash Design
  • Dow Jones
  • The Wall Street Journal
  • KARA
  • Areaware
  • Ford
  • Zoeva
  • The New Museum
  • Hudson Music Project
  • Colony
  • Reclaim NYC
  • AYR
  • Beautylish
  • Sonos
  • Neuehouse
  • Imprint Projects
  • Dwell
  • Freude von Freuden
  • Ford
  • Redbull
  • Microsoft
  • Paul Kasmin
  • AIGA
  • Collective DF
  • Tetra
  • KEXP
  • Moogfest
  • MoMA

Founded

2012


Staff Size

5-10



Design Directory


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