As the North American market leader in cleaning appliances, Bissell was looking to shake up the standard stick vacuum with a new design. The household heavyweight turned to TEAMS for further insight into Asian and European markets.
After conducting market research in the U.S. and developing an entirely new visual brand language for the brand with TEAMS, the household giant saw the opportunity for a stick vac that better accommodated its current customers, as well as new customers in those untapped overseas markets.
Our team of UX experts and designers set out in Shanghai to see how people were using their current vacuums. We reviewed everything from their cleaning habits to their storage issues. Users kept a journal and detailed their vacuum habits weekly while we captured first-hand observations about their pain points and workarounds.
Read more about the impact of our UX research in the case study at the link below.