BAB Systems, the national franchiser of Big Apple Bagels® asked us to create and launch its first ever national advertising and marketing campaign. We completely redesigned their consumer facing website, in-store menus, branding elements, directed photography, and developed their new tag lines. We also branded their new breakfast sandwiches, launched a national consumer sweepstakes, and created national sales events utilizing direct mail, print, and social media that helped raise the needles on franchise sales both regionally and nationally.
