Executives at a large MN healthcare company wanted their consumers to have an improved experience at every interaction, ranging from product selection and sign-up to continuous management of personal health. They knew that to accomplish this, they would need to generate a cultural shift within their organization.
Rêve was engaged by senior leaders in the digital and consumer experience realm to reimagine their consumer experience, and to develop a population of employees better equipped to serve consumers.
Utilizing a co-creative approach, Rêve developed a customized service design strategy and set of tools to reimagine how consumers experience healthcare in Minnesota.
