Project Goals
• New brand name, identity and packaging system to launch breakthrough, staple gun • • to home improvement, DIY consumers.
Of Note
• Designed and developed from the ground up at R.BIRD via our repeatable process for • innovative and actionable results: PROCEDE®
• Developed three unique positioning strategies: Performance, Precision, Simplicity
• Carefully crafted, systematic communications hierarchy
• Communication system of icons minimizes language translation requirements
• Name options, clamshell designs, pack options simultaneously developed
