Pushstart Creative

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GE | Innovation in the Kitchen

Client: GE Appliances

Over the past few years Pushstart has been fortunate enough to partner with GE’s Appliance group on a variety of projects. Working in concert with GE’s internal design team we’ve helped address a variety of design challenges from interface studies to visual brand language programs.

One of our primary focuses has been on confronting the challenges and opportunities associated with the increase of electronics and connectivity in the world of kitchen appliances. As consumer demands have grown for technology-rich “smart” appliances, creating highly usable and kitchen appropriate interfaces has become increasingly critical.

Working on a mix of sub-brand and form factors, Pushstart has supported GE’s team in finding innovative ways the meet the needs of this rapidly evolving market. From sketch, to CAD, to prototype, our team has relished the opportunity to envision the next generation of cutting-edge appliances.


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Industrial Design Kitchen appliances Smart home technology UI & UX Design


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