Essential

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Dell

Dell


Dell was developing a new business-class platform to offer a more highly featured and ruggedized product to true road warriors in tough physical environments.

Essential established aesthetic design inspiration and a specific visual direction that incorporated ruggedized features, weather-resistant details and optional accessories.

The final product, the Latitude E6400 ATG, was successfully launched to compete as a new category for the brand: ruggedized commercial laptop products.



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