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SKIFF EREADER

Client: SKIFF

The Skiff eReader is a remarkably sleek and easy to use e-reading device. At just over a quarter-inch (6.75mm) in overall thickness, the device is the thinnest e-reader announced to date. It features the largest and highest-resolution electronic-paper display yet unveiled in a consumer device, at 11.5? in size (measured diagonally) and a resolution of 1600 x 1200 pixels (UXGA). A full touchscreen enables users to intuitively navigate and engage with the newspapers, magazines, books and other digital content they purchase through the Skiff Store, as well as personal and work documents. The device weighs just over one pound and lasts over a week of average use between charges. In addition to 3G, the Skiff Reader will also support wireless connectivity via WiFi. The Skiff Reader is designed not just for sleekness but also for durability. The incredibly thin aluminum frame is both structural and aesthetic, with a magnesium skin on one side and a full touch screen on the other. It is the first consumer product to feature the next-generation of e-paper display – one based on a thin, flexible sheet of stainless-steel foil. This contrasts with the fragile glass that is the foundation of almost every electronic screen – and a primary source of vulnerability and breakage risk in the devices that incorporate them. The Skiff team worked closely with one of the world’s leading display manufacturers and the innovator of the foil-display technology, to optimize and implement this first-of-its-kind non-glass display uniquely for the Skiff Reader. The Skiff Reader will feature the Skiff service and digital store, allowing consumers to wirelessly purchase and access a wide variety of newspapers, magazines, books, blogs and other content from multiple publishers. Newspaper and magazine content delivered by Skiff will feature visually appealing layouts, high-resolution graphics, rich typography and dynamic updates, supporting key design qualities that help publications differentia



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