Chen Design Associates

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Brownie and Madam brand launch

Client: Brownie and Madam Optical Co.

// brand identity
// product branding
// packaging
// print collateral
// fabric design
// sales materials
// website

The comprehensive branding work CDA realized for Brownie and Madam includes logo and identity design, carried out on a variety of pieces, including: business cards, thank you cards, product catalog, carbonless triplicate forms, and more printed collateral. Custom artwork for canvas and leather tote bags, wooden display case, and soft and hard eyeglass cases were developed as well. Scope of work also included development of the website, product photography for the eyewear, and custom-designed shipping boxes with emphasis on the unboxing experience for the customer.


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Branding & Design Packaging design Product Branding Website design & development


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