Kubota USA engaged Sprout to produce a library of photorealistic product renderings of their tractors and RTVs to support a new interactive online shopping experience called ‘Build My Kubota’ (BMK). Due to the complexities and costs of capturing their expansive portfolio of products using traditional photography, 3D visualization provided the only feasible solution to present the entire product portfolio accurately and consistently.
To support the initiative, our Visualization Designers developed over 51,000 images including 360 degree interactive views and multiple angles of the over 18,500 unique accessory configurations available. Kubota launched BMK in early May, equipping the corporation and its 1,100 retailers across the US to serve their customers more effectively and efficiently.
