Ritual

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2011 Router Language

Client: Belkin

In 2012 the proliferation of mobile devices and streaming media in people's homes dramatically increased the need for bandwidth in people's homes.
 
We aligned the visual storytelling with the needs of consumers by communicating advanced wireless performance.
 
We designed a strategic process to reduce a critical success factor - time to market: a readily tooled platform system of differently sized router circuit boards and associated housings. After the initial development effort the team at Belkin would be able to launch consecutive products for the next 3 to 5 years without design, engineering or tooling, dramatically reducing the time to market.

What we did:

Positioning strategy
Product architecture
Industrial Design
Engineering Liaison


Awards

Industrial Designers Society of America IDEA Silver 2012



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